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Digital Marketing

Social Media Marketing

Learn to plan, publish and optimize social campaigns using audience research, content strategy, paid promotion, community management and performance analytics.

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Course Coverage

What you will cover

  1. 1Social strategy, goals and channel selection
  2. 2Audience personas and content planning
  3. 3Creative formats and publishing calendars
  4. 4Community engagement and moderation
  5. 5Paid campaign structure and targeting
  6. 6Lead-generation and conversion concepts
  7. 7Analytics, KPIs and reporting
  8. 8Optimization and brand consistency

Practical Results

Learning outcomes

  • Build social media strategies
  • Plan engaging content
  • Launch targeted paid campaigns
  • Measure and improve campaign performance