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Digital Marketing

Google Ads

Develop practical Google Ads skills for search campaigns, keyword planning, ad creation, targeting, conversion measurement and campaign optimization.

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Course Coverage

What you will cover

  1. 1Google Ads account and campaign structure
  2. 2Keyword research and match types
  3. 3Search ads and responsive ad copy
  4. 4Bidding, budgets and targeting
  5. 5Landing-page and quality considerations
  6. 6Conversion tracking fundamentals
  7. 7Campaign reporting and optimization
  8. 8Remarketing and performance planning

Practical Results

Learning outcomes

  • Create structured search campaigns
  • Research and organize keywords
  • Measure conversions
  • Optimize spend using performance data