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Digital Marketing

Search Engine Optimization (SEO)

Learn sustainable SEO fundamentals covering search intent, keyword research, site structure, content, technical health, links and measurement.

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Course Coverage

What you will cover

  1. 1How search engines crawl, index and rank
  2. 2Keyword research and search intent
  3. 3On-page SEO and content structure
  4. 4Technical SEO fundamentals
  5. 5Internal linking and site architecture
  6. 6Local and off-page SEO concepts
  7. 7Search Console and analytics
  8. 8SEO audits and reporting

Practical Results

Learning outcomes

  • Research useful search opportunities
  • Optimize pages for users and search
  • Identify technical SEO issues
  • Measure organic growth