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E-Commerce

Amazon

Build practical knowledge of selling on Amazon, from seller-account setup and product research to listings, fulfillment, advertising, analytics and customer service.

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Course Coverage

What you will cover

  1. 1Amazon marketplace and seller models
  2. 2Seller Central setup and account health
  3. 3Product research, sourcing and profitability
  4. 4Listings, images, keywords and conversion
  5. 5FBA/FBM and inventory considerations
  6. 6Amazon advertising fundamentals
  7. 7Orders, returns and customer service
  8. 8Performance analytics and scaling

Practical Results

Learning outcomes

  • Navigate Seller Central confidently
  • Research and evaluate products
  • Create optimized listings
  • Manage operations and advertising