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Digital Marketing

Digital Marketing

Build a broad digital-marketing foundation across SEO, social media, content, email, paid media, online reputation and analytics.

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Course Coverage

What you will cover

  1. 1Digital strategy and customer journey
  2. 2Search engine optimization
  3. 3Social media and community marketing
  4. 4Content strategy and creative formats
  5. 5Email and lead nurturing
  6. 6Paid search and paid social fundamentals
  7. 7Online reputation management
  8. 8Analytics, reporting and optimization

Practical Results

Learning outcomes

  • Plan integrated digital campaigns
  • Choose suitable marketing channels
  • Measure meaningful KPIs
  • Improve campaigns using analytics