Professionals Institute of Management And Technology

Google Awards

“Google Adwards” is an advertising platform offered by Google that allows businesses and marketers to promote their products and services on the Google search engine and other Google-affiliated websites. Using Google Ads, businesses and marketers can create targeted ads that reach specific audiences based on factors such as location, demographics, interests, and more. The platform operates on a pay-per-click model, where advertisers pay only when someone clicks on their ad. By effectively using Google Ads, businesses and marketers can improve their online visibility, drive more clicks and conversions, and ultimately grow their business. The platform offers a variety of advertising options, including search ads, display ads, video ads, and mobile app ads, as well as advanced features such as remarketing and analytics.
  1. Introduction to Google Ads: Learn the basics of Google Ads, including how the platform works, how to create an account, and how to set up campaigns.
  2. Keyword Research: Learn how to conduct keyword research to identify the most relevant and profitable keywords for your ads.
  3. Ad Creation: Learn how to create effective ads that resonate with your target audience and drive clicks and conversions.
  4. Ad Targeting: Learn how to target your ads to specific audiences based on factors such as location, demographics, interests, and more.
  5. Ad Bidding: Learn how to set bids for your ads to maximize their exposure and performance.
  6. Ad Optimization: Learn how to monitor and optimize your ads to improve their performance and maximize your return on investment (ROI).
  7. Ad Measurement and Reporting: Learn how to use Google Ads reporting tools to measure the effectiveness of your campaigns and track your ROI.
  8. Advanced Google Ads features: Learn about advanced Google Ads features such as remarketing, display advertising, video advertising, and mobile app advertising.
  9.  
  1. Improved Google Ads campaign setup
  2. Enhanced keyword research skills
  3. Improved ad creation skills
  4. Enhanced ad targeting skills
  5. Improved ad bidding skills
  6. Improved ad optimization skills
  7. Enhanced measurement and reporting skills
  • Preferably, a person with 03 years of industry experience or on employer recommendation

Flexible options to attend the training programs are available. You may participate in the following manner:

  • On-location (managed by HOP or your Employer)
  • On-line